Title: The Little Red Book of Selling
Author: Jeffery Gitomer
Format: Hardbound

This is a wonderful book no matter where you are in the business world. In essence we are all in sales. We all have to sell our idea or project to someone else, even in our own office. This book explains Jeffery’s philosophy on selling and how to get it done best. He is very open and honest in his writing. For those that are sensitive about some words, he does use the “A” word frequently in one chapter titles “kick your own *ss”. Outside of that, he writes in such a way as to relate to you and get you thinking. With in 10 pages I had one new idea. In twenty, I was determined to buy this book. I am rereading it currently.

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