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Title:Treat Your Customers Author: Bob Miglani Format: Hard Bound |
I have nearly burnt myself out on business books. Almost everything I have read up until this point has been over-the-top preachy. The “if I do not do this, my business will fail and I will never be thought of as worthy by anyone ever again” type of preachy. Finally I have found one book that is not like that. Treat Your Customers comes from the heart of Bob Miglani. He has a very “take it or leave it attitude” that I like. The book is his life experience working at his family’s Dairy Queen up to and including his work with a Fortune 500 company. It is very simple but often overlooked advice, like “The boss is never the customer.” I have seen this way too often at the bookstore where I work. The employee will work like they have never worked before in front of the boss, but when the boss isn’t looking, then the employee starts to slack. Each chapter is short, about three to six pages long, so this book can quickly be read by employees to give them a new perspective on customer service. I would highly suggest this as the next book that you buy all of your employees. They will be able to use the advice from the book almost immediately after reading it. Forget Lundin’s Fish!–go treat your employees, your business, and most importantly, go Treat Your Customers.
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